Salon Smart

Five consecutive years working with publishers Alfol Ltd to produce their annual event, SalonSmart, to inspire and educate Salon owners. The brief was to stage a business like event for the daytime and then use the same stage set to transform the room in the evening for a gala dinner followed by a hair and fashion show within a limited budget.

Live camera was used during the hair and fashion show to show close up detail of the action and relay to the screen for the delegates.